KEY AFFILIATE ACCOUNT MANAGER | ACQUISITION MARKETING
The main focus of the Key Affiliate Account Manager role will be on our casino gaming brands, and will involve identifying potential new affiliate partners, promoting our industry leading affiliate program to them, and effectively managing the on-going relationship with our key affiliate partners.
Job Details
Seniority Level
- Mid-Senior level
Industry
- Gambling & Casinos
- Marketing & Advertising
Job Functions
- Marketing
- Sales
Employment Type
- Full-time
Location
- London or Johannesburg
Skills
- Affiliate Marketing
- Negotiation
- Analytical Skills
- Numeracy
- KPI Reports
- Digital Marketing
- Microsoft Office
Education & Experience
- A level equivalents
- A Marketing and/or Digital degree and diploma are an advantage
- At least 2 years of experience as an iGaming affiliate account manager or affiliate marketer
The Department:
The Acquisition Marketing Department is responsible for driving traffic towards the Casino brands.
Purpose of Job:
The main focus of the Key Affiliate Account Manager role will be on our casino gaming brands, and will involve identifying potential new affiliate partners, promoting our industry leading affiliate program to them, and effectively managing the on-going relationship with our key affiliate partners.
Key Responsibilities & Accountabilities
The position will involve the following areas of responsibility:
- Developing and pro-actively managing a portfolio of key client affiliate marketing programs ensuring you have in-depth understanding of the financial value of your portfolio
- Acquisition, retention and activation of new affiliates and partnerships
- Negotiating and reviewing commercial agreements with key partners
- Identifying new client opportunities
- Analysis of campaigns, reporting ROI results & devising strategies to move forward
- Monitoring and analysing results of all campaigns, including weekly and monthly KPI reports - Conversion rates optimisation
- Establishing and maintaining strong client relationships through regular contact which will include face to face meetings, telephone and email communication
- Proactively managing your online marketing budget
- Developing and maintaining market leading industry knowledge of affiliate marketing to assist with delivering a top level service
- Working with numerical data presented in a variety of reports and spreadsheets
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
Essential Criteria:
- Solid experience within Affiliate Account Management and Affiliate Marketing
- Fluent English – both written and spoken
- Proven planning and organisational skills
- Experience with Microsoft office programs such as Excel, PowerPoint, Outlook and Word
Desirable Criteria:
- Experience with Revenue share and CPA (Cost Per Action) payment models
- Previous online media buying experience
Person Specification:
- The ideal candidate will be a self-motivated energetic individual
- Requires a target driven individual
- Strong negotiation, analytical skills and highly numerate
- Effective and well developed communication skills are a prerequisite for the role both written and verbal
- Excellent decision making ability
- Innovation and ability to think “outside the box”
- Strong work ethic
- Ability to thrive is a fast paced environment and value attention to detail
Reporting and interaction:
- Managerially Accountable to: Head of Affiliates
- Key Internal Relationships: Affiliate Marketing and Marketing Operations
- Key External Relationships: Affiliates, Compliance