‍Research:

• Conduct research to understand the target audience, industry trends, and competitors
• Gather information on products, services, or topics to create accurate and informative content

Audience Understanding:

• Develop a deep understanding of the target audience's needs, preferences, and pain points
• Tailor content to resonate with specific demographics and personas

Content Creation:

• Write clear, concise, and compelling copy for various mediums including but not limited to emailers, banners, landing pages, websites - for both mobile and desktop
• Craft engaging headlines, sub-headlines, body copy, CTAs etc. that capture the audience's attention

SEO Optimisation:

• Implement SEO strategies to optimise web content for search engines, including keyword research and integration
• Write meta descriptions, alt tags, and other SEO elements

Editing and Proofreading:

• Review and edit content for grammar, spelling, punctuation, style, and consistency
• Ensure content adheres to brand guidelines and maintains a consistent tone of voice

Collaboration:

• Work closely with designers and other team members to align copy with overall marketing and branding strategies
• Incorporate feedback from stakeholders into content revisions

Adherence to Deadlines:

• Manage multiple projects simultaneously and meet deadlines for content delivery
• Prioritise tasks effectively to ensure timely completion

Compliance and Legal Considerations:

• Ensure that content complies with legal and ethical standards, including copyright and trademark regulations, and compliance requirements
• Avoid plagiarism and respect intellectual property rights

Metrics and Analytics:

• Monitor the performance of content using analytics tools to track engagement, conversion rates, and other relevant metrics
• Use data to make informed decisions and optimise content strategies

Continuous Learning:

• Stay up-to-date with industry trends, writing techniques, and digital marketing best practices
• Adapt to changes in technology and consumer behaviour

Client Communication:

• Maintain clear and effective communication with clients or internal stakeholders to gather requirements, provide updates, and address questions or concerns

Adaptation to Industry and Niche:

• Tailor your writing style and approach to suit the specific industry or niche you are working in (i.e. online gaming)