COPYWRITER | Marketing
Job Details
Seniority Level
- Mid/Senior
Industry
- iGaming
Job Functions
- Copywriter, Proofing and Editing
Employment Type
- Contract
Location
- Johannesburg, South Africa
Skills
- Strong writing and grammar skills
- Creativity
- Research abilities
- Good understanding of marketing principles
- Familiarity with digital marketing and SEO
Education & Experience
- Bachelor's degree in English, journalism, marketing, communications, or a related field
- Portfolio showcasing an ability to write effective copy for different purposes and industries
- Software Proficiency:
- • Content Management Systems (CMS)
- • Keyword Research Tools
- • SEO Tools
- • Email Marketing Platforms
- • Analytics Tools
- • Microsoft Office Suite
The Department:
Marketing
Purpose of Job:
Copywriter
Key Responsibilities & Accountabilities
Research:
- Conduct research to understand the target audience, industry trends, and competitors
- Gather information on products, services, or topics to create accurate and informative content
Audience Understanding:
- Develop a deep understanding of the target audience's needs, preferences, and pain points
- Tailor content to resonate with specific demographics and personas
Content Creation:
- Write clear, concise, and compelling copy for various mediums including but not limited to emailers, banners, landing pages, websites - for both mobile and desktop
- Craft engaging headlines, sub-headlines, body copy, CTAs etc. that capture the audience's attention
SEO Optimisation:
- Implement SEO strategies to optimise web content for search engines, including keyword research and integration
- Write meta descriptions, alt tags, and other SEO elements
Editing and Proofreading:
- Review and edit content for grammar, spelling, punctuation, style, and consistency
- Ensure content adheres to brand guidelines and maintains a consistent tone of voice
Collaboration:
- Work closely with designers and other team members to align copy with overall marketing and branding strategies
- Incorporate feedback from stakeholders into content revisions
Adherence to Deadlines:
- Manage multiple projects simultaneously and meet deadlines for content delivery
- Prioritise tasks effectively to ensure timely completion
Compliance and Legal Considerations:
- Ensure that content complies with legal and ethical standards, including copyright and trademark regulations, and compliance requirements
- Avoid plagiarism and respect intellectual property rights
Metrics and Analytics:
- Monitor the performance of content using analytics tools to track engagement, conversion rates, and other relevant metrics
- Use data to make informed decisions and optimise content strategies
Continuous Learning:
- Stay up-to-date with industry trends, writing techniques, and digital marketing best practices
- Adapt to changes in technology and consumer behaviour
Client Communication:
- Maintain clear and effective communication with clients or internal stakeholders to gather requirements, provide updates, and address questions or concerns
Adaptation to Industry and Niche:
- Tailor your writing style and approach to suit the specific industry or niche you are working in (i.e. online gaming)
Person Specification:
- Self-motivated and energetic individual
- Analytical thinker with attention to detail
- Ethical and empathetic approach to customer well-being
- Ability to work effectively both independently and as part of a team
- Strong organizational and time management skills
- Adaptability and willingness to learn and improve
- Positive attitude and ability to handle challenging situations
- Confident, patient, polite, and a creative thinker
- Excellent decision-making ability
- Innovative and able to think "outside the box"